Position Title: DIRECTOR OF YOGA & WELLNESS PROGRAMS
Location: Anahata Schoolhouse, adams, MA
Status: Part-Time (with potential to grow)

Overview:

Anahata is seeking a dedicated and community-minded Director of Yoga & Wellness Programs to help expand our presence in the Berkshires through strategic outreach, marketing, and programming support. This role is ideal for someone with a strong connection to the local community, a background in yoga, and who embodies a passion for holistic wellness as a path of healing and community transformation, as opposed to conventional healthcare models. Bonus if you have Ayurvedic training or are a licensed massage therapist.

You’ll play a key role in evolving and promoting Anahata’s yoga and Ayurvedic offerings by fostering partnerships, creating engaging content, and helping us reach a wider audience through collaborative, intentional work.

Key Responsibilities:

  • Marketing & Outreach (Primary Focus):

    • Develop and execute creative marketing strategies to build awareness of Anahata’s programs.

    • Build relationships with local wellness professionals, schools, and businesses to foster collaboration and grow our community network.

    • Represent Anahata in the local wellness scene; attend events, workshops, or community gatherings when relevant.

    • Manage and grow Anahata’s social media presence across platforms (Instagram, Facebook, etc.).

    • Write and distribute a monthly email newsletter featuring upcoming events, classes, and highlights.

  • Yoga & Program Support:

    • Teach 2+ yoga classes per week, including occasional substitute teaching.

    • Assist in the development of new classes, workshops, and retreats to expand our offerings and deepen community engagement.

    • Support Ayurvedic services onsite, depending on your training and availability, or coordinate referrals when necessary.

  • Strategic Planning & Communication:

    • Collaborate with Anahata’s leadership (Hilary and Howard) to continually refine our programs and ensure alignment with Anahata’s mission.

    • Co-create a development roadmap to expand the visibility and impact of our yoga and Ayurvedic services.

Preferred Qualifications:

  • Familiarity with Ayurvedic principles; formal Ayurvedic education or LMT certification is a plus.

  • Experience with social media marketing, outreach, or communications.

  • Strong local knowledge and established connections within the Berkshires wellness and healing community.

  • Excellent interpersonal and organizational skills.

  • Self-motivated, reliable, and able to work both independently and collaboratively.

To Apply:

Please send your resume and a short introduction outlining your background and interest in the role to info@anahataschoolhouse.org